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Leading organic food and wellness grocer located in California

Erewhon curates a selection of high-quality produce, prepared foods, and consumer products that promote organic ingredients for happier, healthier communities


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Tony Antoci


  • Location
    Los Angeles, CA
  • Since
  • Status
  • Stage
  • Stripes Team

Erewhon’s Amazing Product

More than an organic market and cafe, Erewhon is an oasis of health and wellness. The company believes ingredients come first, and nutrition is the key to a radiant lifestyle. This ethos has garnered the brand a community of devoted customers with unparalleled loyalty and trust since 1966.

Through their markets, Erewhon is committed to inspiring healthy living through the highest quality products and an exceptional in-store experience. The team discovers and stocks the most innovative brands, pushing the boundaries of wellness as a tastemaker and thought leader in the grocery industry.

Stripes Support

Starting in 2019, Stripes worked with Erewhon’s founders and leadership team on the brand’s growth strategy and product expansion. Our Talent & HR Team helped hire executive level roles across operations and marketing. Our Investment Team made C-suite level introductions to bolster delivery and catering, advised the brand on the development of Erewhon-branded CPG products and helped refine their pricing strategy. We continue to work closely with the Erewhon team as they grow their product portfolio and expand their retail footprint across communities.