Clean color cosmetics brand
CEO & Co-Founder
Nourishing, skin-flattering cosmetics sold online and through select retail partners.
Redefining beauty through clean-label, effective, and bold formulations.
Kosas was founded in 2015 by Sheena Yaitanes who saw an opportunity to revolutionize conventional beauty and redefine how products are produced, applied, and shared with consumers. Sheena’s background as a chemist has made her a talented and innovative product formulator, and her artistic training has driven a distinctive brand voice with edgy, vibrant visuals. Since launching with lipsticks in 2015, the Company has innovated quickly, offering products across 6 categories today, including Tinted Face Oil, Lip Balm, Blush, Highlighter and Eyeshadow.
With clean-label formulations, Kosas is driving growth in the clean beauty segment as consumers seek better-for-you ingredients and more transparency, without sacrificing efficacy. Kosas’ products have earned a cult-like consumer following and received critical acclaim with awards including WWD’s 2019 Indie Brand of the Year, Allure’s 2019 Best of Beauty Award (for Tinted Face Oil), and Glamour’s 2019 Beauty Award (for Weightless Lip Color).
Stripes was immediately impressed by Sheena’s bold vision to redefine beauty conventions and fell in love with the quality, look and feel of the Kosas products. In 2019, Kosas chose Stripes to lead the Company’s Series B financing due to our expertise in scaling online and offline brands and our ability to take an active role in digital strategy and team-building. We are thrilled to partner with Sheena and the Kosas team as they build an iconic beauty brand for today’s consumer.