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Operating Partner Consumer

Sharon Rothstein


Sharon is an Operating Partner of Stripes focusing on branded consumer opportunities, with a particular interest in beauty, food, and beverage. She currently is a board member at Stripes’ portfolio company, Levain Bakery.

Sharon has been an integral member of senior executive leadership teams at some of the world’s most iconic global brands and consumer companies, where she consistently demonstrated her forward-thinking brand sensibility and global cross-channel marketing expertise.

Prior to joining Stripes, Sharon served as the Global Chief Marketing Officer and Global Chief Product Officer for Starbucks, the $75 billion market cap specialty coffee retailer, where she had responsibility for the Starbucks brand and go-to-market plan as well as the company’s portfolio of product platforms. Sharon led the creation of the narrative for Starbucks’ global retail experiences and directed all product initiatives, creative expressions, advertising, and omnichannel marketing and merchandising. Under Sharon’s leadership, the company developed many successful product innovations in coffee, tea, and food including the launch of Flat White, Cold Brew, Nitro Cold Brew, Teavana Shaken Ice Teas and Sous Vide Egg Bites. Sharon was an essential leader in the evolution of the Starbucks Rewards platform, mobile e-commerce business, and the Starbucks Reserve Roastery.

Prior to Starbucks, Sharon served as Senior Vice President of Marketing at Sephora, the leading specialty beauty retailer, part of LVMH group. There, she authored the company’s global brand positioning, elevating Sephora as a preeminent beauty brand and contributing to its rapid growth during her tenure. Sharon directed the multi-channel marketing for over a dozen new brands and initiatives, changing how consumers shop beauty, including Skincare IQ, Color IQ, Pantone Color of the Year Beauty, Marc Jacobs Beauty, and Kat Von Dee. She played an integral role in the transformation of Sephora’s digital experience, developing immersive content across all channels.

In addition, Sharon has held leading senior marketing and brand management positions at Godiva, Starwood Hotels and Resorts, Nabisco and Procter & Gamble.



Sharon is a proud Canadian having grown up in Vancouver but is also a New Yorker at heart. On a typical Saturday afternoon, you can find her running in Riverside Park or having coffee (at a Starbucks) with friends. As a daughter of a librarian, Sharon is a prolific reader and is currently tackling one book per week (most weeks!).


M.B.A. in Marketing and Strategy, UCLA Anderson School of Management Bachelor of Commerce (Honors), University of British Columbia

Sharon Rothstein