Consumer February 23, 2022

Ending Boring Workouts: Our Investment in Aviron

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Over the past decade, we’ve seen a shift in consumer behavior as consumers have become increasingly focused on health and wellness. As investors and consumers, we’ve seen this shift play out across what we eat, what we wear, and even what we put on our skin. To support this shift, we’ve had the great privilege as investors of partnering with category-disrupting brands like Siete Foods, Erewhon, On Running, and Kosas Cosmetics. As investors, we’ve learned that the most powerful brands supporting consumers on their individual health and wellness journeys are the brands that make it easy and enjoyable for consumers to reach their goals.

When COVID-19 closed gyms and studios, we saw years of acceleration for the at-home fitness market. As investors and consumers, we spent much of the COVID-19 lockdowns trying out new products and modalities for working out at home. When we first got on the Aviron rower, we immediately knew that Aviron was different and special. Aviron was going beyond transplanting the studio workout experience into the home and bringing a revolutionary content-driven gaming + fitness experience to the market for the very first time.

Aviron is Ending Boring Workouts

In 2019, Andy Hoang founded Aviron with the powerful mission of ending boring workouts; with a rapidly growing community of thousands of believers, Andy is delivering. Aviron’s rower is a custom-designed, best-in-class rowing machine that offers interactive, gamified workouts, including player vs. player battles and games such as “Bug Blaster” and “Brick Breaker” that make us forget that we are working out. For those with an eye to a more classic rowing experience, Aviron offers on-water races and guided programs that deliver an “on water” rowing experience with a proprietary combination of magnetic and air resistance.

As investors, we’ve been absolutely blown away by the impact Andy and Aviron have already created. By leveraging the power of gaming + fitness + community, Aviron has not only won over the hearts and minds of people who love to row but also a large group of consumers across age groups who have not previously participated in at-home fitness.

Of course, the innovation you see today is just the beginning. Andy and his team are obsessed with constantly improving the Aviron product and releasing new programs, product updates, and social features at an astounding rate. If you’re lucky, Andy might just respond directly to one of your product requests in Aviron’s Facebook or Discord community.


Aviron was going beyond transplanting the studio workout experience into the home and bringing a revolutionary content-driven gaming + fitness experience to the market for the very first time.

Stripes leads Aviron’s Series A Financing

Andy’s product-oriented vision stands for everything we believe in as investors: Aviron is a category-defining brand that promises to fundamentally change our relationship with working out for the better. The strong consumer love exhibited by the Aviron community is a testament to Andy’s understanding of his customer, as well as his pursuit of product excellence (for those who have yet to experience it, we highly suggest joining Aviron’s Facebook and Discord communities to see what all the hype is about). With at-home fitness here to stay, Aviron is poised to disrupt a multi-billion dollar industry with something we all need a bit more of - fun and games. We are thrilled to partner with Andy and the entire Aviron team as they build the next iconic fitness brand for today’s consumer.