Stripes Scale

Unparalleled Resources That Service the Two Most Compelling Areas of Growth: Software and Consumer

Stripes Scale

A Dynamic Partner for Your Business

Executive Advisor Network

  • Our high-performing execs have hypergrowth experience at companies like Slack, Twilio, Away, Warby Parker, Glossier, and more
  • Lends deep expertise to our partner CEOs across sales, customer success, product marketing, engineering, digital marketing, brand strategy, and operations to our high-growth teams and brands
  • Participates in Stripes-sponsored networking events with curated groups/entrepreneurs

Marketing & Brand Building

  • Sharon Rothstein
    Advised on digital and physical marketing strategy for branding in the US at Monday.com
  • Patrick Keane
    Former EVP and Chief Marketing Officer at CBS Interactive
  • Riadh Dridi
    Helped restructure product marketing to enable ACV expansion at FullStory

Product Innovation

  • Brigitte Kleine
    Helped Reformation identify new product category opportunities, including footwear and bag, and introduced team to trusted suppliers and manufacturing partners
  • David Swinghamer
    Guiding Snooze at the board level on key strategic initiatives such as culinary innovation and real estate

Finance

  • John Kinzer
    Calibrated pricing to better align with enterprise buyer values at FullStory

Go-To-Market

  • Paul Melchiorre
    Structured best practices for sales representative compensation, pipeline management, and sales operations at HyperScience

Business Acceleration & Exec Advisors

Support

We support our Executive Leadership Teams using a hands-on approach which includes leading executive searches, making customer introductions, creating and maintaining a strong portfolio community, providing benchmarks and best practices, and leveraging our expert network of advisors.

Executive Recruiting

We’ve placed over 130 senior level executives across the portfolio with a focus on building out diverse and high performing teams.

Business Development

Leveraging our database of over 12,000 executives from Fortune 1000 companies, we’ve created real commercial value through facilitating hundreds of introductions that directly result in sales or business partnerships.

Portfolio Community

We’ve created a strong community for our portfolio company function leaders to discuss best practices and common challenges at growth stage companies. Through Executive Summits, an online forum, and strategic cross-functional introductions, we help our companies share resources and learnings to create scalable, repeatable practices.

Benchmark & Best Practices

We’ve invested in differentiating technology resources to provide compensation data as well as recommendations for tools used for HR, Product & Engineering, and Finance.

Executive Advisor Network

We provide accessible expertise across digital marketing, ecommerce, brand strategy, B2B marketing, retail strategy and operations, B2B sales strategy, customer success, technology, and engineering, through our Advisory Network of seasoned executives. Our robust approach provides companies with resources beyond the point of hire.

Areas of Expertise

  • Amazon connections and insight
  • Logistics, supply chain, last mile
  • E-Commerce
  • Manufacturing (especially in technology)
  • 1099 / Marketplaces
  • Procurement
  • Finance, operations, metrics, tools and processes
  • Development, product and software
  • International

Contact

Jeff Pedersen Jeff Pedersen

Jeff Pedersen

Partner

Services

  • Debt Raises
  • Equity Raises
  • Sales

Debt

  • 125+ Lender Relationships
  • Database of Rates and Covenants
  • Best Practices for Material and Data Room Preparation
  • Execution Support including Term Sheet Negotiation

Equity

  • 50+ Advisor Relationships
  • Database of Fees and Terms
  • Engagement Letter Negotiation
  • Detailed Involvement throughout the Transaction

Strategic Development

  • Through our Strategic Development practice, Stripes strives to expedite go to market for our partner companies into new product categories and new geographies as well as facilitate corporate development

Resources

  • Genuine relationships with the most relevant strategic corporates which serve as potential customers, partners and acquirers of our portfolio companies
  • Insights into and dialogue with the leading legal, financial and operating advisors globally
  • Ability to expedite go-to-market for portfolio companies into new geographies and new product categories

Our Expertise

Alexandra Weiss

Executive Advisor

SVP of Marketing at Glossier

Brian Magida

Executive Advisor

Senior Director, Performance Marketing at Warby Parker

Brigitte Kleine

Operating Partner

Former President of Tory Burch, Michael Kors, and Alexander McQueen

Chris Morgan

Executive Advisor

CRO at MOAT

David Adams

Executive Advisor

CTO at Bonobos

David Swinghamer

Operating Partner

Former CEO and CDO of Shake Shack

Farryn Weiner

Executive Advisor

Former VP of Marketing & Brand Strategy at sweetgreen

Jeff Pedersen

Partner

Former CFO at Handy

John Kinzer

Operating Partner

Former CFO of HubSpot and Blackboard

Kelly Watkins

Executive Advisor

CEO of Abstract

Kyle Ashley

Executive Advisor

VP, Category Management at National Veterinary Associates

Mark Chou

Executive Advisor

Acting Chief Growth Officer at SENREVE

Mohammed Coovadia

Executive Advisor

VP of Customer Success & Sales at cypress.io

Patrick Keane

Operating Partner

CEO of The Action Network

Paul Melchiorre

Operating Partner

Former CRO and Global Customer Officer at Anaplan

Riadh Dridi

Operating Partner

CMO at Automation Anywhere, Former CMO at RingCentral

Ricky Robinett

Executive Advisor

VP, Developer Network at twilio

Sharon Rothstein

Operating Partner

Former Global CMO and CPO at Starbucks

Our Focus

Software

Best-in-class products with strong retention in large markets

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Consumer

Innovative brands with superior products, fanatical following, and a differentiated voice

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